In a technological world like today, marketing required salespeople to source customers and secure sales using direct one-on-one selling. Since the introduction and adoption of social media platforms, the concept of direct marketing has changed. Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.
The mobile phone has become integrated with the digital world and has created a more intimate customer-focused marketing environment. It is crucial, therefore, to ensure that a business has the highest quality online marketing and content, to ensure the attraction of potential customers. Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
Look at the infographic below to understand what you are missing if you are not using video marketing.
Five Reasons to Use EDIHUB's Video Marketing (Video Editing Services)
Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.
Connect with your Audience: Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
Video Shows a High Return on Investment: If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average 65% of that information three days later. In analyzing marketing performance data, minor internal exercises reveal that video production (especially the professional editing thereof) is a costly task. However, the data also shows that video marketing has the highest return on investment. The attraction of video marketing is linked to the rapid advancement of technology. The services of professional video editors like EDIHUB are becoming more affordable. If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average 65% of that information three days later.
Video is an SEO gold mine: Statistics show that adding a YouTube video on a business landing page significantly increases ranking across several search engines, including Google and Youtube. Furthermore, a high online ranking makes your site more “discoverable,” and more likely to appear in search suggestions. Optimizing your video’s keywords and meta information to align with title and description will further increase your SEO rank. Embedding a video into your site instills a sense of credibility and trust.
Four times as many customers would prefer to watch a product video, than read a product description.
According to YouTube, mobile views have shown a 100% increase in year-on-year. Since 92% of mobile video consumers share videos with others, marketers have adapted their marketing efforts to present better on mobile devices
Reasons to Hire EDIHUB's Professional Video Editors
Save Time: The amount of time wasted on back-office implementation of video editing tasks is avoidable. Outsourcing video editing requirements to a EDIHUB professional will provide more time to tend to matter about business growth.
Any Type of Video: Most professional online video editors will offer a diverse body of work. EDIHUB provides you a vast range of brand or video marketing requirements at a fair price.
Experienced Professionals: The major benefit of hiring a EDIHUB professional video editor is that they have been selected based on their body of work. This should offer the customers a huge advantage to hire EDIHUB.
No Obligations: The freedom to choose as and when you need service is a luxury that is often overlooked. Obtaining the services of a EDIHUB professional video editor can be done on a project-to-project basis. There is no obligation or commitment to stay with that editor, should you wish to use another.
Receiving What You Request: By hiring the services of a EDIHUB professional, they undertake to understand the client’s exact needs and to provide a service in line with what they want. Furthermore, a clear line of communication is implemented, should any requests require changes.
Conclusion – Video Editing Services Can Increase Marketing Efforts
With the inclination towards video marketing on social and mobile platforms, the demand for skilled video editors has become a key focus for many businesses. While marketing videos mainly require creativity and a good understanding of human psychology, the role of a video editor must not be overlooked. In taking the video from an amateur recording to unique customer experience, they aid in ensuring that the viewer purchases a product or a service.